Fall beauty often draws us to darker tones, but this winter season, a new brown lipstick is dominating the show. Enter rosy brown lipsticks, the effortlessly cool tint that is taking over during peak sweater season. Consider less crisp business lip lines and rather the easy, diffused, painterly blush of a snowy afternoon.
“Rosy-brown lips with a soft, blurred finish are the winter makeup mood right now,” says Janice Daoud, a celebrity makeup artist who has worked with Miley Cyrus and Isabela Merced.
Daoud adds, “The cool-toned undertone seems modern and subdued, and the blurred texture makes it effortless, like a lived-in lip that looks great with fresh skin and minimum makeup. “The perfect cool girl lip.”
Rosy brown lips are trending on TikTok and celebrity red carpets right now, illustrating that you don’t need a bright, dramatic lip color to make a statement. If you’ve ever wanted a lip color that feels comfortable, confident, and cool all at once, this is it. Here’s everything you need to know about the rosy brown lipstick trend.
What is the current rose brown lipstick trend?
The rosy brown lipstick trend is inspired by brown hues with rose, mauve, and plum undertones. It strikes a balance between being subtle and overt. It has a retro air but does not appear out of date. It’s all about selecting the perfect hue for you.
Who is wearing rosy-brown lipstick?
While the terracotta lip trend gained popularity last fall, Jenna Ortega was spotted wearing beautiful brown lipstick during the Golden Globe Awards. If you aren’t convinced, beauty trailblazer Hailey Bieber wore bright brown lips at the Grammys that matched her manicure. In fact, Bieber’s go-to nail artist Zola Ganzorigt wrote on Instagram: “Match your nails with your lip combo because details matter.” Rosy brown lips have made their way off the red carpet to billboards, as seen on KATSEYE’s Megan for the KATSEYE x LANEIGE JuicePop Box Lip Tint campaign in the shade “Jazzy Jam”. Eyekonic.
Why is rosy brown lipstick popular?
Rosy brown lipstick is the reset we didn’t realize we needed. Soft, appealing, and infinitely worn, it represents a shift away from strong, high-contrast browns and toward softer, more nuanced hues. Following seasons dominated by deep mocha, with Pantone naming mocha mousse the color of the year for 2025, we are now turning toward rosier hues. It makes sense because rosy brown lipstick acts as the ideal bridge between a neutral nude and a seasonal berry, causing us to gradually begin wearing more pink shades as spring approaches. It has the depth of a traditional brown, but with a cool, pinkish undertone that maintains the face looking fresh and “cold-girl” trendy rather than washed out in winter light.
