A fantastic men’s scent is more than simply an accessory; it’s a personal hallmark and conversation starter. From timeless classics to the season’s newest offerings, the correct aroma can elevate your everyday look or make a holiday ensemble appear effortlessly tailored. “Fragrance is an invisible accessory that creates a lasting impression,” says Amy Kocienda, Macy’s vice president of fragrance. This winter, ultra-fresh, “just-showered” colognes make way for aromas that linger with warmth and richness. Antoine Maisondieu, a perfumer at Givaudan, describes neo-gourmands with roasted or creamy undertones. Tonka bean, cocoa, and cashmere woods are in high demand for their depth and sensuality, as are ingredients that feel alive such as vetiver, cedar, moss, and mineral amber. We’re also seeing new interpretations on salty-smoky notes, which are frequently coupled with creamy resins or tobacco, giving in a richer, modern warmth.”
While these elements remain prevalent, traditional feminine aromas such as vanilla, lavender, and rose are increasingly being used into men’s fragrances. “They add a modern twist and subtle layer of complexity that resonates with today’s fragrance enthusiasts,” says Kocienda. Andrew Everett, a perfumer at International Flavors & Fragrances, emphasizes the trend toward more whimsical accents. “Fruity notes like cherries, watermelon, blackcurrants, and tropical hints are appearing, adding a lively, indulgent side while still maintaining freshness.” According to perfumer Azzi Glasser, proprietor of The Perfumer’s Story by Azzi: “Skin scents are also on the rise, crafted to interact with each wearer’s unique chemistry, resulting in a truly personal, one-of-a-kind fragrance.”
“If you’re shopping for yourself, focus on what makes you happy and boosts your confidence, sexiness, and skin comfort,” advises Autumne West, Nordstrom’s national beauty director. “When purchasing for someone, base your selection on what you know they enjoy. Remember when they mentioned a candle that smelled nice? Is there any lasting aroma you can build on when you hug them—spicy, sweet, or leathery? Keeping these suggestions in mind can help you discover a fragrance that truly speaks to them.”
Ahead, fragrance experts recommend the greatest men’s colognes to wear—or give—this winter.
Inside the scent: A more intense version of the original Bleu de Chanel, this fragrance combines sandalwood, leather, and warm amber undertones for a refined, modern aroma that lingers. “It’s addictive, vibrant, and lasts for hours,” says Kocienda.
Ideal for: Anyone who appreciates Bleu de Chanel’s clear, classic DNA yet wants a richer, more sensuous experience.
Inside the scent: This fragrance is rugged and modern, blending bright citrus with deep, leathery woods for a powerful, adventurous vibe. “It gives off sexy, outdoorsy vibes,” adds West. “I love the rugged patchouli, softened with lavender, cardamom, and that hit of bergamot citrus.” Maisondieu concludes, “It has a very elegant, woody signature.”
Perfect for: Adventurers who prefer outdoor-inspired scents that are grounded without being heavy.
Inside the scent: This fragrance is smoky and flowery, combining citrus and pink pepper with velvety geranium and red peony to balance the deep oud foundation. “It’s a beautiful execution of oud with peony and geranium,” says Everett. Glasser appreciates its gender-inclusive approach to oud.
Ideal for: Wearers seeking a powerful, sophisticated fragrance with a modern, unisex appeal.
Inside the scent: A modern, smoky twist on iris, complemented by leather and woods. It starts with a gentle blend of bergamot and cardamom before transitioning to a layered foundation of leather, cedar, and musk. “It’s a warm and spicy fragrance that’s also long-lasting,” says Kocienda.
Ideal for those who prefer elegant yet modest fragrances that may be worn day or night.
Inside the perfume, pink pepper and green sage blend with lavender and iris to create a fresh yet pleasant aroma. “It’s richer and more intense than the original, with pine, resins, and ambers,” says Everett.
Perfect for: Those looking for a modern, sophisticated fragrance with a subtle, unexpected twist.
The smell begins with silvery cardamom, fresh turmeric, and a trace of akigalawood, then moves on to frankincense, iris, oak, and cedar. The base consists of amber and vanilla, which provide a delicate warmth. “It’s got an unapologetically woody grounded vibe, perfect for fall and winter weather,” says Maisondieu.
Ideal for: Anyone who like a soothing, comfortable aroma.
Inside the scent: This fragrance is fresh, modern, and lively, combining smokey, ambery woods with green bourbon geranium and a trace of Calabrian bergamot. “I love the subtle sweetness from the bourbon geranium, yet it’s still very distinct with just enough woodiness and citrus,” says West. Kocienda concludes, “The green bottle makes for a beautiful display.”
Ideal for: Anyone who prefers fresh aromas with a bit of warmth.
Inside the scent: This fragrance is vibrant and sophisticated, combining fresh grapefruit and light lavender with grounding green wood undertones. Orris and patchouli provide a subtle, powdered refinement, while a warm, velvety leather accord adds depth and sensuality. “It’s a new take on fougère with green elements and soft leather,” says Everett.
Ideal for: People who love fresh, refined perfumes that can be worn day or night.
