So far, 2025 has been all about cherries. There are cherry blossom makeup, black cherry lipstick, cherry-red nails, and yes, cherry scents. By the way, my favorite is Phlur’s Cherry Stem Eau de Parfum. I’ve been wearing it a lot lately since it’s juicy, warm, and rich.
But lately, it looks like the tides are turning and the internet’s fondness for cherries is changing. Blackberries are the new fruit that the coolest new makeup, nail colors, and scents are based on. They’re darker, jammier, and moodier than cherries, yet just as delicious and juicy. Blackberries are the next step for the beauty business, which is enamored with fruits. Perfume is a good example. There are a lot of new and rereleased blackberry smells from fashionable brands like Dior, The 7 Virtues, Gisou, and others. Yes, it’s time for blackberry-girl fall, and I know which scents are the ideal for it. Keep scrolling.
The Top 5 Picks
- Dior Miss Dior Essence is the Best new Blackberry scent.
- Jo Malone Blackberry & Bay Cologne is the Best sophisticated blackberry scent.
- The 7 Virtues Blackberry Lily Eau de Parfum is the Best clean blackberry scent.
- Henry Rose Blonde Barry Body Spray is the Best body mist.
- Gisou Lavender Berry Honey Hair Perfume is the Best blackberry hair perfume.
The Best Blackberry Perfumes
Best New Blackberry Scent: Dior Miss Dior Essence

Dior
Miss Dior Essence
Key elements include elderflower, jasmine, blackberry, and smoked oakwood.
This new variation may be met with disapproval by devotees of the original Miss Dior Eau de Parfum ($115), but I advise them to reconsider. It is more fruity and moody than the original, and it is equally deserving of praise. The initial note is that of jammy blackberries, which is succeeded by honeyed elderflower, gentle jasmine, and smoky oakwood. I characterize the original Miss Dior as “sweet.” I would characterize this one as “bold.” Both exhibit a high level of sophistication, albeit in distinct ways.
This new fragrance is classified as a chypre aroma, which is a type of perfume that is frequently characterized by its allure, mystery, and complexity. They frequently exhibit fruity top notes, floral middle notes, and vegetal or earthy base notes. Portrait of a Lady, Frederic Malle’s iconic fragrance, is classified as a chypre.
Best Sophisticated Blackberry Scent: Jo Malone Blackberry & Bay Cologne

Sephora
Blackberry & Bay Cologne
Keynotes: Cedarwood, bay leaves, and blackberry
Jo Malone’s Blackberry & Bay Cologne is an iconic fragrance. The fragrance of this brand is gentle, subtle, and sophisticated, as are all of the other brands. The blackberry note that is mature is a given; however, the green, herby note that follows closely behind is an unexpected and elevated surprise. It is as though I am inhaling the aroma of the ripe fruit, as well as the leafy foliage and stems that envelop them. I envision the aroma of a luxurious bed and breakfastin the English countryside.
Best Clean Blackberry Scent: The 7 Virtues Blackberry Lily Eau de Parfum

The 7 Virtues
Blackberry Lily Eau de Parfum
Key flavors include blackberry, blackcurrant, lily of the valley, rose, caramel, and cedar.
A fragrance brand that is sustainably sourced and pure is known as The 7 Virtues. Its fragrances are hypoallergenic, vegan, cruelty-free, and gluten-free. They are infused with sugarcane alcohol and are created without phthalates, parabens, sulfates, formaldehyde, or UV inhibitors. The 7 Virtues perfumes are even more impressive in that they are formulated with over 20% pure fragrance oil to ensure the most long-lasting effect. The brand claims that its scents last for 24 hours and linger for around 72 hours.
This item, Blackberry Lily, was recently re-released in response to popular demand. Blackcurrant, a fruit that is similar to blackberries but has a more tart and acidic fragrance, is combined with the star note of blackberry. This emphasizes its fruitfulness. Nevertheless, those notes are immediately succeeded by a sweet and almost aquatic note of lily of the valley, as well as a trace of fresh (not powdery!) rose. I believe it is the ideal choice for individuals who typically refrain from using fruity aromas, as it possesses a tranquil, almost zen-like quality.
Best Body Mist: Henry Rose Blonde Barry Body Spray

Anthropologie
Henry Rose Blonde Barry Body Spray
Musk, blackberry, blackcurrant bud, nectarine, and blood orange are common notes.
This body fragrance would be as if a blackberry and a clementine had a child. This fragrance from Henry Rose is one of my favorites, as it is warm, juicy, and elevated. This is particularly noteworthy, as I possess nearly every aroma from the clean, genderless, refined fragrance brand. It is a bottled infusion of the aroma of ripening blackberry vines, an orange orchard, and the warm sun.
Best Blackberry Hair Perfume: Gisou Lavender Berry Honey Hair Perfume

Sephora
Lavender Berry Honey Infused Hair Perfume
Key notes include honey, lavender, blackberry, and ginger.
This hair perfume is my current favorite. Sweet honey, piquant ginger, smooth lavender, and jammy blackberry combine to produce an intoxicating (albeit unexpected) fragrance. This hair perfume is undoubtedly distinctive; it is practically begging to become your signature fragrance. It not only has a pleasant scent, but it also hydrates the hair and enhances its luster as a result of the argan oil and honey infusion.
Burberry Her Elixir de Parfum

Burberry
Her Elixir De Parfume
Keynotes: Vanilla, amber, sandalwood, jasmine, strawberry, and blackberry
Burberry has succeeded in developing a blackberry perfume that is both A) absolutely sophisticated and B) suitable for nearly every occasion, situation, and season. Unlike other fruity fragrances that can become syrupy and immature, this one is anchored by a warm, creamy, and nearly universally adored foundation of vanilla, amber, and sandalwood. I am enamored with the stylish Londoner it provides.
Chloé Rose Tangerine Eau De Toilette With Blackberry

Chloé
Rose Tangerine Eau De Toilette With Blackberry
Key notes include rose absolute, tangerine essence, and blackberry.
Another perfume that effectively blends blackberry and citrus is presented below. Chloé’s Rose Tangerine Eau De Toilette is a citrusy, sunny rose fragrance that exudes a gentle, contemporary, and sophisticated ambiance. The fragrance’s blackberry note may not be explicitly identified in the name, but it is undeniably discernible, imparting an acidic, juicy quality to the otherwise refined scent. One of my favorite customer reviews of this fragrance is as follows: It has a scent reminiscent of “a fairy taking a bath on a lily pad.”
Versace Eros Pour Femme Eau de Toilette

Sephora
Eros Pour Femme Eau De Toilette
Key notes include sensuous woods, freesia, Sicilian lemon, and blackberry.This is the Italian interpretation of a blackberry perfume. Raspberries, lemons, freesia, and white woods, as well as musk and ambrox, all contribute to the succulent, juicy note. It emits an aroma reminiscent of a costly Italian sorbet.
How We Chose
Our curated lists are compiled for all of our purchasing guides at Who What Wear using original testing and expert recommendations. We relied significantly on our expertise as beauty experts and original testing to identify the most exceptional blackberry perfumes. Additionally, we assessed numerous critical variables, including price, fragrance notes, and longevity. We recognize the significance of these factors for a diverse array of requirements and preferences, which is why we ensured that all useful information was highlighted. Naturally, consumer evaluations were also considered during the compilation of this list.
Why Trust Us
Who What Wear has been a digital publication that focuses on fashion, cosmetics, and lifestyle for nearly two decades. It provides readers with the opportunity to explore the most recent brands, trends, and essential products that can assist in the development and refinement of their individual style. Consider Who What Wear to be your most reliable source for purchasing, style, and beauty.

