Jamie Lee Curtis criticizes cosmetic beauty standards and AI filters in recent interview.

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Jamie Lee Curtis has voiced her worries about how the cosmetic industry is shaping women’s views on ageing and beauty over time. Speaking to The Guardian, she raised concerns about the increasing popularity of both surgical and digital enhancements, describing it as a “disfigurement of generations of predominantly women.

At 66, actress Jamie Lee Curtis — known for her roles in Freaky Friday and Halloween — opened up about her strong feelings on society’s growing obsession with altering natural appearances. She admitted to using powerful terms like “genocide” to describe what she sees as the gradual erasure of authentic human features. While she acknowledged the word is intense, she said it reflects the depth of her concern over how women, in particular, feel pressured to change the way they look.

Curtis also called out the impact of beauty filters and digital editing, arguing that they feed into unrealistic expectations. “Better is fake,” she said, pointing out how these tools subtly shape both how we see ourselves and how we view others.

Although she’s outspoken about the issue, Curtis made it clear that she doesn’t judge individuals who opt for cosmetic procedures. “It’s not my job to give my opinion; it’s none of my business,” she said, noting how easy it can be to get caught in a cycle once someone starts altering their appearance.

Curtis has never shied away from discussing ageing, and during a 2024 interview on Today, she spoke candidly about embracing her natural self. For her, growing older means facing life with honesty — both in how we look and how we feel.

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