When it comes to TikTok-viral makeup, we’re always seeking for products that are worth the buzz. And what better benchmark than the Olympics? Bea Kim demonstrated her preferred lip cream at the Winter Olympics 2026 in Milan, and it is really popular.
During the press conference, the Team USA snowboarder touched up her lips with the TikTok-viral Tarte Maracuja Juicy Lip Hydrating Balm Gloss. The rich red colour resembles the Raspberry tint, which would be a perfect and trendy choice for winter.
However, Kim has used more than one lip product during Milano Cortina 2026. She’s uploaded a handful of lippies that are now in her rotation on TikTok. For the opening ceremony, she wore Benefit Benetint with her Rhode Pocket Blush, her favourite, to create a monochromatic look. And when packing her practice bag, she revealed another lippie. At first appearance, it appears to be the Tower 28 Juice Balm, which is a difficult find since that it has been discontinued, but it is one of our editor’s favourites. So it’s safe to assume that Bea Kim knows her lip cosmetics.
A beauty product in an Olympian’s luggage is sure to capture our attention. Between press conferences, practicing, and competing, athletes want products that can keep up with their hectic schedules while still meeting all of their needs. Take, for example, the press-on nails that Suni Lee used to compete in the Summer Olympics in 2024. A set that can endure an Olympic balancing beam exercise is quite astounding.
As the Olympics progress, we should expect to see more beauty items on our televisions, whether through press conferences, contests, or athletes’ behind-the-scenes TikToks (which we hope will continue). And we’ll continue to add their Olympian-approved beauty products to our shopping lists.
