Sports and fashion have long been inextricably linked, whether it’s uniform design, collaborations like Ralph Lauren’s with the Olympic Team USA, or athletes’ off-court flair. And no high-profile sporting event rivals the Super Bowl, which brings together athletes, celebrities, music stars, and, yes, the fashion industry. While the game and halftime show are the most popular events over Super Bowl weekend, GQ is bringing some runway chic to San Francisco this year with their now-annual GQ Bowl, which will feature a runway display by iconic designer Thom Browne.
Here’s everything you need to know about the GQ Bowl, including how to watch it live.
What is GQ Bowl?
If you’ve never heard of the GQ Bowl, that’s fine! The first version took place last year; it’s a fashion display, not a football game, and is hosted by Condé Nast magazine GQ.
Who is showcasing their work at the GQ Bowl 2026?
Emily Bode, Bode designer, created the initial bowl. The 2026 version focuses on Thom Browne, the celebrity-favorite designer—and football fan!—known for his precise, trademark tailoring. Zendaya, Emma Myers, and Jenna Ortega are fans. Browne’s fall 2026 collection will feature both male and womenswear on the runway.
When is the GQ Bowl?
The bowl begins on Friday, February 6. The concert will take place at the Legion of Honor Museum in San Francisco, California, beginning at 7 p.m. PT/10 p.m. ET. If you live outside of the West Coast, you can still watch the show online.
Where can I see the GQ Bowl livestream?
The presentation will be available on GQ.com and GQ’s YouTube account. The publication will also broadcast the event live on its social media platforms, including Instagram and TikTok.
