I couldn’t help but smile at some of the styles that were thought to be pleasing when I looked at the old makeup adverts. Blue eyeshadow all over and pink frosted lips make me cringe, and bright red rouge slapped on cheeks with no mixing is just plain scary. I think it’s really interesting how all the makeup and equipment that were utilized in the past have changed into the amazing things we have now. I’m delighted it’s 2014 because of these old makeup adverts.
1. Mascara that works like magic
I spotted this gem amid hundreds of old makeup adverts. In 1958, Revlon was the first firm to include a spiral brush in their mascara tubes. Maybelline and everyone else followed soon after. Before it, mascara in a tube came with a round rod that didn’t have a spooley at the end.
The Revlon Magic Mascara ad showed a glamorized version of the time, with thin letters, big pictures, and a promise of lashes that would flutter hearts. It’s a classic remembrance of when makeup was used to make people seem better and to come up with new ideas. The spiral brush quickly became known as the best way to apply mascara, and this legacy lives on in the twists and turns of current mascara wands. Did you know that a brilliant design that is still loved today held the key to those beautiful 1950s eyes?
2. Don’t It Make My Brown Eyes Blue
It’s hard to picture women wearing blue makeup like this. The model has brown eyes, therefore sky blue would never be the proper color for her. Helena Rubenstein cosmetics are mostly offered in Europe now, and L’Oreal owns them. They used to be one of the top brands in the U.S. along with Elizabeth Arden, who was a bitter rival.
The photo shows a beauty trend that seems nearly silly today. Who would have believed that brown-eyed beauties were ever told to play with such a cold color scheme? These colors used to be popular, but they don’t go well with the natural warmth of brown eyes. Helena Rubenstein’s collection isn’t as popular in the US, but it still gives us a look back at the bold and often confusing fashion choices of the past. It’s a sign of how beauty standards have changed, and it’s nice to know that today’s cosmetics works with each person’s unique traits.
3. Slick Little Flicks
The year is 1966. The Place: Your lips and fingers. The Crime: Shining. The Result: Millions of women were found guilty of painting their mouths and fingers with Max Factor’s Frosterinos. You can discover “pearlized” frosted cosmetics from 2014 if you hunt for them. They are a lot more subtle than the ones from the 1960s.
In 1966, the big style was a shiny pout and shiny nails, which was a tribute to the time’s interest in space-age shine. These bold choices showed that women were becoming more confident and were no longer afraid to stand out from the quiet past. For that bubbly gloss, frosterinos were the best. Today’s pearlized sheens are less bright, but they nonetheless come from the original wave of people who wanted shine. They let people who love makeup now dip their brushes into the past while giving their faces a new, modern look.
4. Eyeliner made of patent leather
Max Factor released Shiny Eye-Liner in 1967, and it came with its own exquisite sable brush. It would peel off when you were ready to take it off. Sometimes it’s all in one strip, and other times it’s in small sections. If you put on too much eyeliner, it would feel tight and break.
This shiny new product gave the eyes a hint of futuristic glitter, with a strong, vinyl-like shimmer that drew attention. The Max Factor Shiny Eye-Liner was ahead of its time. It let you go from a daytime shimmer to a full-on evening show without any problems. Think about how much fun it would be to show off a look like that and then peel it off playfully at the end of the night. But it was important to be careful; you needed a steady hand to avoid the pain of eyeliner that felt like a second skin!
“Making yourself look better doesn’t always imply aiming for the shiny look. More women now recognize how appealing a finish without shine can be. You may also get a perfect, soft glow with the correct tools and methods. Follow these great matte makeup tutorials to learn how to do this trend well. “Make your skin look better without the extra flash.”
5. The Birth of the Palette
In 1965, Max Factor showed off the “Petite Boutique,” a paintbox for lipstick and eye shadow. This could be the first makeup palette that was ever sold. It had four different colors of lipstick, four different colors of eyeshadow, and two brushes. The first of the great Urban Decay “Naked” palettes!
Max Factor’s new idea came before the multi-hue ranges we love today. This small jewel made it easy for women to mix, match, and carry their famous ’60s ensembles. Think about how excited the first cosmetics lovers must have been as they tried out different colors and mixed them to create their own unique look. The Petite Boutique wasn’t simply a product; it was a strong statement of independence that let women carry all of their beauty needs in one stylish container. This was a big step forward in how easy it was to use makeup, and it set the bar for future on-the-go elegance.
6. How to Put on Clown Makeup
I believe they chose the proper name for the business: “Savage.” So, here’s a new kind of dry rouge that lasts all day (I believe it) or ALL NIGHT, emphasis on theirs, to make it seem like you’re doing all sorts of bad things, but don’t worry, your rouge won’t budge. Makeup for a smoky eye that is interesting. Around 1930.
It’s so much fun to do these makeup tricks that remind me of the past. Savage, indeed, for bringing to mind the lasting image of a lively vixen or maybe a vaudeville virtuoso with its stick-it-out rouge. And that eye with smoke? Completely new for the 1930s scene, lighting up stages and hearts. These styles are still the best at costume parties and on Halloween. The boldness of that time can make for an unforgettable change, whether you want to scare or please.
7. The Whites of Their Eyes
The Whites in Their EyesMary Quant was all the rage in the late 1960s, but this makeup, which is dubbed eye gloss, makes it look like you painted your eyelids with Bic’s Wite Out. It seems that the see-through pearl got on the lid and the grape went everywhere else. As demonstrated, wear this look with lashes on the top and bottom.
Mary Quant, the famous designer who had a big impact on mod fashion and helped make the tiny skirt popular, also made a big splash in the beauty industry. The eye gloss in the commercial may make you look like a mod muse who just stepped out of a time machine. Even though today’s trends veer toward matte and natural tints, this blast from the past shows that strong statement looks can work at any time. If you wore this with a single-color ensemble, you would look like the ultimate vintage chic. Keep in mind that fashion changes all the time. What is a mistake today could be a must-have tomorrow!
8. Get Them All
You have to love this greasy roll-on lip gloss from Maybelline. The 70s version had a true glass bottle, however the one we have now is made of plastic and leaks a lot. If you really want to taste one of these delicious varieties, you can find the new stuff online. But don’t expect Richie, Fred, David, or Bob to say thank you.
Maybelline’s roll-on lip gloss was a popular beauty item in the 1970s. It came in a glass bottle and had fruity fragrances. The product has been changed and is now offered in plastic bottles, but it has been known to leak. Richie, Fred, David, and Bob are some of the famous people from that time who appear in old advertising for this product. You may still find the original glass bottle version online, although it is no longer being made. Still, a lot of people who love vintage makeup look for these nostalgic lip glosses.
9. There you go
This is a nice Lancôme ad from France from 1940. My two problems are that the model’s hand seems almost like a child’s and is in an odd spot. I broke my little finger not too long ago, and it kind of slid off to the side like this one did. The rouge is really terrifying. I believe it’s a very attractive piece of old makeup advertising other than that.
I adore looking at old ads for almost any kind of product, but beauty ads are the best. I still can’t believe how much we loved blue eyeshadow and frosted lips. What did you think when you saw these old ads?
