Bad Bunny is less than 12 hours away from performing at Levi’s Stadium in Santa Clara, California, on Sunday night.
The Puerto Rican rapper and vocalist is promising a fantastic performance. He is convinced that everyone will be happy. But will we have any special guests?
“Well, you know what I’m not going to tell you. “I’m not sure why you asked that,” he stated during his Super Bowl 60 press conference. “I believe I will have a large number of guests—my family, friends, and the entire Latino community around the world will be there to support me. There are many people who love me all around the world, not just Latinos; you mentioned that I am number one in China, so Chinese people also love me. So, a lot of people stop me on the street or at the airport, people from the Americas, the United States, Mexico, and France, and say, ‘I know you’re going to do a terrific job in the Super Bowl.’
“I know the world will be joyful this Sunday. They’re going to have fun, dance, and enjoy themselves.”
But how much will Bad Bunny get paid for his Super Bowl 60 halftime show performance on Sunday night?
More than 50,000 people will be jammed into the stadium. More than 100 million people will be watching in the United States.
It’s probably a lot, correct?
Wrong.
Bad Bunny won’t be paid for it.
The NFL does not compensate Super Bowl halftime show performers.
“We do not pay the artists,” stated an NFL official to Forbes in 2016. “We cover expenses and production costs.”
Why?
Because it’s such a large stage. Bad Bunny’s performance will make him millions of dollars, as his tracks will top all streaming charts. His ticket sales are also likely to soar, despite the fact that they were already high.
Performing at the Super Bowl halftime show is a privilege that does not include direct payment.
“The halftime show at the Super Bowl remains a highly coveted spot for many artists,” said entertainment attorney Lori Landew to Forbes in 2019. “Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground, but rather view their live performance as an opportunity to entertain an enthusiastic crowd and to share their music and their talent with millions of viewers.”
The NFL will eventually pay Bad Bunny, but it will be a small amount. Usher, for example, earned approximately $671 for his performance and $1,800 for his rehearsals. Bad Bunny should get something similar.
But, in the end, Bad Bunny will not receive a large pay cheque from the NFL for his efforts. Instead, he will experience a surge in popularity, as well as increased ticket sales and streaming statistics.
