You can rely on Sydney Sweeney to turn heads with her professional manoeuvres. The actress has generated quite a stir by announcing the introduction of her underwear collection, Syrn, offering four unique categories, ‘Seductress, Romantic, Playful and Comfy’, to appeal to the mood of every lady.
The actress, 28, shared the first items from the new collection on her Instagram account. These include sheer bodysuits, lacy black lingerie, strappy tank tops, and more. She said, “The secret is finally out… say hello to @syrn… this is lingerie you wear for YOU, no explanation, no apology,” to announce the big reveal.
Apparently, the SYRN lingerie sets come in 44 sizes, ranging from 30B to 42DDD. The majority of items cost less than $100. Fans are already thrilled with their initial drop, which falls under the “Seductress” category. Many have expressed how eager they are to shop the pieces.
In a press release, Sydney described the reason she got into fashion. ”When I bought my first cute bra that actually fit, I wore it to pieces. Designing for varied bodies is a significant element of SYRN. I wanted to establish a space where women could transition between all of their identities.
“I enjoy working on cars, going waterskiing, and dressing up for red carpet events before returning home to cuddle with my dogs.” No woman is one thing, and neither am I. It’s so much pleasure to express yourself with lingerie. You experience a sense of power and femininity. If you’d want, you can keep it all for yourself,” she said.
Sydney’s new business is doing well, but she has been criticised by the Hollywood Chamber of Commerce for filming an advertisement in Los Angeles that featured bras draped over the Hollywood sign without getting their consent.
Reportedly, Sydney’s production company Persuasion Pictures sought authorisation from Los Angeles’ official film office FilmLA, but the Hollywood sign is owned and controlled by the Hollywood Chamber of Commerce, making it essential to seek a permit from them as well.
This is not the first time Sydney’s made news over a campaign. Last year, she was all over the news for an American Eagle jeans promotion whose slogan “Sydney Sweeney has great jeans” was condemned for being viewed as a reference to white supremacy.
