Introducing Unbelieva-Brow, the longwear brow gel designed to fill and thicken brows for lasting definition.

Achieve brows that last for days, enhanced for up to 48 hours. Unbelieva-Brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens for enduring wear. Build and sculpt your ideal brow, from intense to natural-looking, with ease. The formula includes longwear polymers that create a waterproof film to seal pigments onto brow hair, and spherical silica for natural-looking color. Waterproof, smudge-proof, and transfer-resistant, it’s also sweat-resistant. In a survey, 93% of women agreed it has good wear, and 82% agreed it withstands a workout.*