Rimmel KIND & FREEâ„¢ Eye Definer is a makeup pencil that provides super rich, high colour impact for instantly defined and enhanced eyes. It’s our cleanest eye definer yet with an ultra-creamy, buttery texture delivers the most intense pigmentation. This cruelty free cosmetic glides on effortlessly around eyes. It has a clean skin care formula that is 100% vegan, with packaging that is made with Forest Stewardship Council (FSC) certified wood. Available in stunning & prestige inspired shades that lasts up to 12 hours. It’s the perfect match for any occasions, so you can be sure you’ll always look amazing with unapologetic beauty. Live the London look! • It’s a makeup pencil that instantly defines and enhances eyes with super rich, high colour impact. • The ultra-creamy and buttery texture allows it to glide around eyes effortlessly. • This cruelty free cosmetic is made with a clean and 100% vegan skin care formula. • The eco-friendly packaging is made with Forest Stewardship Council (FSC) certified wood. • Available in stunning & inspired shades so you can be sure you’ll always look amazing.