Want the London look? Discover Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum, delivering a flawless complexion that feels as good as it looks, from morning hustle to evening bustle. This foundation seamlessly blends into your skin, effortlessly concealing dark circles and imperfections for a natural finish.

Crafted to stay flawless for up to 25 hours, even in heat and humidity, it offers enduring confidence. The skin-friendly comfort serum provides instant hydration, while Vitamin E adds skin protection against free radicals. Available in Light Porcelain, it’s the ideal canvas for your makeup routine, ensuring a flawless complexion and balanced skin tone.

Apply a small amount and blend using a beauty blender or brush for medium to full coverage that sets beautifully and stays put—waterproof for wear in any weather. A must-have in every makeup bag, it’s perfect for gifting too. Rimmel London embodies inner confidence with a cool, irreverent edge—always evolving, never predictable. It’s urban, eclectic, and expressive, with no rules—just real, accessible beauty that’s as today as it gets. Live the London look!